Ad Writing 101 May 7, 2019 Current Status Not Enrolled Price $600 Get Started Take this Course This content is restricted to Members. Log In Sign Me Up! Course Content Expand All 1. How to Find the Right Idea – Strategy Beats Copy. 1 Quiz Expand Lesson Content 1. How to Find the Right Idea - Quiz 2. Why Shorter is Better 1 Quiz Expand Lesson Content 2. Why Shorter is Better - Quiz 3. Transactional Ad Writing - How To Draw A Crowd. 1 Quiz Expand Lesson Content 3. Transactional Ad Writing - Quiz 4. Relational Ad Writing - True Branding. 1 Quiz Expand Lesson Content 4. Relational Ad Writing – True Branding. 5. Where to Begin - Choosing Your First Mental Image. 1 Quiz Expand Lesson Content 5. Where to Begin – Choosing Your First Mental Image. 6. How to End - Choosing Your Last Mental Image. 1 Quiz Expand Lesson Content 6. How to End – Choosing Your Last Mental Image. 7. What To Leave Out. 1 Quiz Expand Lesson Content 7. What To Leave Out. 8. Keeping their Attention; Secrets of Mind's-Eye Participation. 1 Quiz Expand Lesson Content 8. Keeping their Attention; Secrets of Mind’s-Eye Participation. 9. How To Make Customers Mention Your Ad. 1 Quiz Expand Lesson Content 9. How To Make Customers Mention Your Ad. 10. Slogans, Taglines and Positioning Statements. 1 Quiz Expand Lesson Content 10. Slogans, Taglines and Positioning Statements. 11. Dialogue, Testimonials, and Humor (Nitroglycerine). 1 Quiz Expand Lesson Content 11. Dialogue, Testimonials, and Humor (Nitroglycerine). 12. How to Write Copy that Keeps Clients Sold. 1 Quiz Expand Lesson Content 12. How to Write Copy that Keeps Clients Sold.
