Ad Writing 101

May 7, 2019

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$600

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Course Content

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1. How to Find the Right Idea – Strategy Beats Copy. 1 Quiz

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Lesson Content

1. How to Find the Right Idea - Quiz

2. Why Shorter is Better 1 Quiz

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Lesson Content

2. Why Shorter is Better - Quiz

3. Transactional Ad Writing - How To Draw A Crowd. 1 Quiz

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Lesson Content

3. Transactional Ad Writing - Quiz

4. Relational Ad Writing - True Branding. 1 Quiz

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Lesson Content

4. Relational Ad Writing – True Branding.

5. Where to Begin - Choosing Your First Mental Image. 1 Quiz

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Lesson Content

5. Where to Begin – Choosing Your First Mental Image.

6. How to End - Choosing Your Last Mental Image. 1 Quiz

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Lesson Content

6. How to End – Choosing Your Last Mental Image.

7. What To Leave Out. 1 Quiz

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Lesson Content

7. What To Leave Out.

8. Keeping their Attention; Secrets of Mind's-Eye Participation. 1 Quiz

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Lesson Content

8. Keeping their Attention; Secrets of Mind’s-Eye Participation.

9. How To Make Customers Mention Your Ad. 1 Quiz

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Lesson Content

9. How To Make Customers Mention Your Ad.

10. Slogans, Taglines and Positioning Statements. 1 Quiz

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Lesson Content

10. Slogans, Taglines and Positioning Statements.

11. Dialogue, Testimonials, and Humor (Nitroglycerine). 1 Quiz

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Lesson Content

11. Dialogue, Testimonials, and Humor (Nitroglycerine).

12. How to Write Copy that Keeps Clients Sold. 1 Quiz

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Lesson Content

12. How to Write Copy that Keeps Clients Sold.